Book Review: Nudge by Richard H. Thaler and Cass R. Sunstein
Thaler and Sunstein diligently reflect on the gap between the behaviors of the rational human that makes a constant appearance in the theories of economics (which they call Econs) and a typical human. After explaining the nudge theory and its significance, Thaler and Sunstein apply this theory to various crucial aspects of human lives. Written in a very engaging manner, it appeals to one’s human side. It gently establishes the dominance of the automatic systems over reflective systems, giving the prevalence of “to err is human” a green signal. It touches upon the peculiar behaviors of humans. This book consciously pats our conscience and convinces us that our sometimes seemingly silly behaviors are typical human behaviors. Unless you are Sheldon Cooper from the popular American sitcom, The Big Bang Theory, you’ll thoroughly find this book relatable and captivating. This highly influential piece by Thaler and Sunstein not only gives us subtle nudges to look at the world from a fresh perspective but also suggests the cure to cover the gap between humans and the Econs.
This highly commendable book is curated as an easy read. Thaler and Sunstein’s cleverly use of each other as anecdotes while elucidating the theory was amusing. This book suppressed my feeling of being out of the place. The preliminary example of the school canteens managed by Carolyn etched the essence of “Nudge” in my mind. Whenever I am engaged in errands like opening the refrigerator or even reflecting on my habits, my brain gently pings me by playing the word “Nudge” repeatedly in my mind. The significance of the ‘RECAP’ system is appealing and has nudged me to make the personal optimal choice. Nudge finds a way between the two extremes, absolute freedom of choices and the absolute control of the state over choices.
Although I felt disconnected in between with the examples catering to the US system, the fluency was easy to catch up with.
Overall, this book is a must-read. It brings life-changing perspectives to the table. This book will nudge you to think about things you are nescient about and subconsciously label them as an obvious phenomenon. It has a wide and plausible application. It influences one to diligently bring little tweaks that influence daily regimes and avert seemingly inevitable problems.
